Patterns of Internet and Traditional News Media Use in a Networked Community

Submitted by kalthaus on

The growing popularity of the World Wide Web as a source of news raises questions about the future of traditional news media. Is the Web likely to become a supplement to newspapers and television news, or a substitute for these media? Among people who have access to newspapers, television, and the World Wide Web, why do some prefer to use the Web as a source of news, while others prefer traditional news media? Drawing from a survey of 520 undergraduate students at a large public university where Internet use is woven into the fabric of daily life, this study suggests that use of the Web as a news source is positively related with reading newspapers but has no relationship with viewing television news. Members of this community use the Web mainly as a source of entertainment. Patterns of Web and traditional media exposure are examined in light of computer anxiety, desire for control, and political knowledge. This study suggests that even when computer skills and Internet access become more widespread in the general population, use of the World Wide Web as a news source seems unlikely to diminish substantially use of traditional news media.

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